Warner Brothers is a subsidiary company that is part of a conglomerate with the parent company being Time Warner Inc which is a large multi-national company. A conglomerate is a combination of several corporations that focus on different forms of media but all fall under a single corporate entity.
They are horizontally integrated as they can produce a variation of other media products and media products from a film. They currently own Rocksteady games which allowed them to release the Batman Arkham games at a similar time to when the Batman Dark Night movies were being released. Horizontal integration is the process of a company increasing production of services at the same time. They are also vertically integrated as they produce, distribute, market and exhibit movies meaning that they own several companies at different stages of the production chain.
The company has competition in the market with Fox Filmed Entertainment, Paramount Pictures Corporation and Walt Disney Studios. Its target audience spans from children ("The LEGO Movie") to young adults ("Harry Potter") and adults ("The Hangover").
Globalisation had helped Warner Bros. to expand to audiences in Indian and Chinese markets.
Industry convergence with Warner Bros:
- Video Games
- Television
- Music
Gravity
It is inspired by a real life event in 2008 where China sent shrapnel hurling at 16,000 mph through space.The film was considered a 'visual masterpiece' which attracts fans of the blockbuster genre. It also attracted fans of the sci-fi genre and the action genre. It was intended to appeal to different age groups.
The executive producers for the film Stephen Jones, Nikki Penny,Christopher DeFaria. This means that they were the main people who 'bankrolled' the movie. The production budget was estimated to have a budget of £100,000,000. The marketing was likely between £40-£50m.
The movie starred Sandra Bullock and George Clooney.
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