Warp Films and Submarine

Warp Films
Warp Films is an independent film and television company based in Sheffield. It is a subsidiary company of Warp Records and part of a conglomerate with connections with Warp X, Night Slugs, LuckyMe, Lex Records, Bleep.com and Arcola. It is a multinational company because it is affiliated with Warp Films Australia which operates in Melbourne.

It has competition in the marketplace with other British independent film companies such as Film4. Its main target audience is adults as it creates 18 rated comedies ("This is England").

The company relies on bigger American companies to help their films get distributed to a larger audience.

The film submarine had many examples of synergy and cross media convergence such as posters, online trailers and newsletters.

Front Cover Page Creation

Initially, I placed my chosen image for my front cover and changed the background colour to black.

Then, I place text in front of my image in large text which reads "Jordan Lloyd//Exclusive interview". This phrase is short and contains a buzz word ("Exclusive") which would attract an audience. I set the font as 'Rockwell Extra Bold' and made the font size 214.68 as this size is big enough to be read from a distance and fits perfectly between both sides of the page. I also put several effects on this text such as 'Drop Shadow', 'Inner Glow', 'Outer Glow', 'Outer Shadow' and 'Stroke'. This helped my text become more eye-catching to readers.

Next, I added extra text next to my image to show what is inside the magazine. I wrote names of actual famous artists (Ed Sheeran, Beyoncé and Justin Bieber) in a font that is quite large (70) to attract the attention of their respective fans. I also added a small amount of extra information underneath each name about why each artist is in the magazine. The font size of this is 40 due to the fact that it is not as important as the names. Also, underneath this text, I wrote "3 Free Posters!". This is, again, in size 40 font. I made the word "Free" bold due to the fact that it is a buzz word and added an exclamation mark at the end of this phrase to crate a sense of excitement. The font for all of this text is called "Didot"and this will be my house style throughout the creation of my music magazine. I then placed images of actual celebrities underneath this text to indicate that these are the 3 posters. I put a white 'Stroke' effect around these images to allow them to stand out against the black background.

Now, I have placed a barcode onto my front cover as this is a common convention for a music magazine. I also made a masthead with my magazine's name ( Tu♫e). I made this white to make it contrast against the black background. I made the letter 'N' a quaver as it is associated to music.

I have now added text to the header of my cover page which reads "The Greatest pop magazine of all time". The word 'Greatest' is a buzz word and would therefore attract attention. The text font is Myriad Pro to differentiate it from the rest of the text on the page. It is size 42 due to the fact that magazines such as "Q" do not have dominating headers either. I also added a black footer to my cover using the rectangle tool. I added text in this footer that gives insight as to what is inside the magazine and it also uses celebrity names as buzz words. I then added text above my barcode that says the price of my music magazine (£3.00). This is a similar price to "Q" magazine that is £3.99.

Warner Bros and Gravity

Warner Bros
Warner Brothers is a subsidiary company that is part of a conglomerate with the parent company being Time Warner Inc which is a large multi-national company. A conglomerate is a combination of several corporations that focus on different forms of media but all fall under a single corporate entity.

They are horizontally integrated as they can produce a variation of other media products and media products from a film. They currently own Rocksteady games which allowed them to release the Batman Arkham games at a similar time to when the Batman Dark Night movies were being released. Horizontal integration is the process of a company increasing production of services at the same time. They are also vertically integrated as they produce, distribute, market and exhibit movies meaning that they own several companies at different stages of the production chain.

The company has competition in the market with Fox Filmed Entertainment, Paramount Pictures Corporation and Walt Disney Studios. Its target audience spans from children ("The LEGO Movie") to young adults ("Harry Potter") and adults ("The Hangover").

Globalisation had helped Warner Bros. to expand to audiences in Indian and Chinese markets.

Industry convergence with Warner Bros:

• Video Games
• Television
• Music

Recently, Warner Bros have implemented 3D into many of their movies. "The LEGO Movie" is considered one of the most successful 3D movies ever made.

Gravity
It is inspired by a real life event in 2008 where China sent shrapnel hurling at 16,000 mph through space.The film was considered a 'visual masterpiece' which attracts fans of the blockbuster genre. It also attracted fans of the sci-fi genre and the action genre. It was intended to appeal to different age groups.

The executive producers for the film Stephen Jones, Nikki Penny,Christopher DeFaria. This means that they were the main people who 'bankrolled' the movie. The production budget was estimated to have a budget of £100,000,000. The marketing was likely between £40-£50m.

The movie starred Sandra Bullock and George Clooney.

Avengers Marketing

I believe that marketing played a major role in the success of 'The Avengers'. This is due to the fact that the movie is the 5th highest grossing film of all time. Therefore, the audience were not all Marvel fans. A lot of the audience had already seen films related to 'The Avengers' as part of Disney's '5 year marketing plan'. The were 'Ironman', 'Captain America', "Thor' and 'Ironman 2' so the characters were already established so fans were excited to see them all collaborate. The film also featured very popular actors such as Samuel L. Jackson and Scarlett Johanson which attracted fans of the actors. The film had cross-media marketing with Facebook. Their posts were regular but they did not spam and due to this, the audience was frequently reminded of the film but were not annoyed by the adverts. The distributer (Disney) used synergy to tie-in with brands such as Lego, Visa and Dr Pepper. This further promoted the film to allow for a greater audience.